Bingo For Money On Facebook

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Bingo using Facebook Live!

I’ve been wanting to try a pay-to-play Bingo on Facebook for a while but wasn’t sure how it would all work. One day, it finally came to me and I put it together! Here’s a quick run down of how I set up the event, received payments, sent cards, and ran the actual Bingo game!

I set the event up on my Business Page, this makes it public and totally shareable by anyone! Which is awesome because that means your customers can share the event with their friends! I marketed it by including it in an email I sent to my customer base, posting about it in my VIP Group, and actually sending invites to some ladies. I started the event a little over a week prior to the actual game night. In the future, I would do at least 2 weeks in advance with probably 3 weeks in advance being ideal. The reason for this is that I mailed out the actual Bingo Cards to each person that bought into the game. Cards are $10 each and are ‘bought’ by purchasing a $10 gift certificate in my back office. This money is then pooled together to fund the jackpot for each round. I did allow them to purchase more than one card if they wanted to and I also offered to take Paypal but everyone was fine with the gift certificate method. This was really what held me up in doing the event for a while, how I would do payments. I love the way it worked out, so super simple, and now the gift certificates are in my back office just waiting to be redeemed by the winners. This works mainly because we are the only ones that have access to the gift certificate number. When a customer purchases a gift certificate, you have to supply them with the number for check out. I am having each winner message me their order.

Along with the Bingo Card, I mailed a Summer Style Guide and an Instant Win Ticket. These are just raffle tickets that I sent everyone, during the game I drew 3 names and gave away small prizes that I already had on hand. Also a great idea, 3 ladies that did not win Bingo still received a prize valued at $10 or more, the same amount they paid to play. Leading up to the night of the event, I did post a couple of times with reminders to get their cards bought if they wanted to play, and a couple of FAQ Videos. Being my first event, I wanted to make sure everyone knew how it would work. Here is the first FAQ video I posted.

I also did a live Q&A video in the event to just get a chance to talk with them. Sometimes people need to hear you explain how it will work. Once I did the video below, I had several ladies join.

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Then, on the night of the event, we played BINGO LIVE on Facebook! It was a lot of fun (even though I had some computer issues!) and the ladies enjoyed it! I had 7 participants with a pot of $100. We did 2 rounds of Bingo with 2 ladies winning $50 each, they were ecstatic! Plus the 3 Instant Winners! My kids wanted to help and I thought why not! It was a little hairy at times, you know how it is when you are trying to do something with your kids, lol. But for the most part, I consider it a complete success and I am already thinking about the next event! The video below shows a couple of minutes of an actual Bingo round we played.

This would be a great event to host in your VIP Group to get interaction up! So if you don’t have a business page, don’t think you can’t play Bingo on Facebook! I would not recomment it for a party event online, at least not this form. I have played another form of Bingo in my parties. You can find out about that here -> The Pyschology of Thirty-One Bingo

**Please Note: I do not need legal advice regarding Bingo. I have done my research and if you want to do research for your state prior to playing, please do. But do not use my post or blog to try to ‘educate’ others. We are all adults and can make our own decisions. Thank you.

The announcement by Facebook late last year that the social networking giant is considering real money gaming excited the whole gaming industry. Facebook has 900 million regular users and the prospect of reaching such a large audience has gaming operators salivating. The move could change the face of online gaming permanently. Several gaming companies have already invested big bucks to prepare for real money bingo on Facebook. Caesar's Entertainment and International Gaming Technologies have spent $700 million to acquire social gaming companies. IGT purchased Double Down for $500 and Caesar's has purchased Playtika the company behind Slotomania for $170 million.

There are legal hurdles for Facebook to overcome, and every country has its own set of online gaming laws that could affect real money gaming on Facebook.

Gaming experts say the UK and Europe are likely starting points for Facebook's real money gambling. The UK has one of the best regulatory environments for gaming companies, and has a thriving online gaming market. The UK may be the first country to see real money gaming on Facebook. Industry rumors say that UK gaming giant 888 Holdings is already negotiating with Facebook to make social gaming a reality in the UK. The UK has one of the largest and most active online bingo markets in the world, and most experts believe that UK residents will embrace social gaming with a passion. In other European nations, the regulatory issues could hinder the growth of real money social gaming. Although countries like France and Denmark have liberalized their laws Germany and Spain are fighting online gaming.

The Asian-Pacific gaming market remains relatively untapped. While Facebook is extremely popular in countries such as Indonesia, it is struggling in in large markets, including Japan and South Korea. In China, Facebook is blocked by the government.

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In the United States, experts are debating whether it is better to have state by state legalization of online gaming or whether federal regulation is more desirable. If individual states legalize online gaming and poker, limiting the games to residents could be problematic for Facebook. The most popular game on Facebook is Zynga's Texas Hold Em poker game, which has millions of regular players. Zynga has expressed an interest in acquiring a land based casino. They joined many high-profile internet companies to successfully lobby against the Stop Online Piracy Act (SOPA). The unpopular measure would have required internet companies to cut off access to websites using materials considered copyright infringement. The bill was backed by the entertainment and music industries, among other industries that fear digital piracy.

Popular opposition to the bill was fierce, and members of congress were inundated with emails from angry constituents. Alix Burns, president and founder of Bay Bridge Strategies, is the lobbyist for Zynga's account. Previously, Burns worked on Al Gore's unsuccessful presidential bid. Burns has also worked for a tech firm and for the Democratic National Committee.

Playing Bingo For Money On Facebook

Zynga and other social gaming companies are well aware of the potential to convert players that currently play for free to real money players once online gambling is legalized. In March, Zynga released an online bingo game on Facebook, much to the chagrin of Buffalo Studios, the developers of Bingo Blitz. Zynga CEO Mark Pincus sees online gaming as a perfect fit for Zynga. Speaking about Zynga and online gambling at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco, Pincus stated: 'I think it's a good, natural fit.' Pincus also said that industry observers 'should expect to see us do a lot more than what you've seen in offshore casinos.'

Right now, real money gambling on Facebook is limited. Most major gaming companies have seen the potential of Facebook and are making moves to take advantage of social (and mobile) gaming once all of the legal and technical issues have been ironed out. Here are a few of the top games on Facebook, whose operators are posied for of the upcoming gambling wave:

• Zynga's Texas Hold Em poker is easily the most popular casino style game on Facebook. The game has 6.6 million daily users and 31.3 million monthly users. Zynga's version of Texas Hold Em is one of the longest running games on Facebook, and was launched in 2008. Zynga has monetized the game by selling casino gold and chips for Facebook credits, and offers an option to purchase these via mobile phones. Players can earn more playing chips by inviting their friends to play.
• Israeli game developer Playtika's Slotomania holds the second top spot on Facebook. Slotomania was launched in 2010, and since then has enjoyed steady growth. Slotomania has 1,700,000 daily users and 5.6 million monthly users. Last year, the game spiked after Playtika was acquired by Harrah's, which is a part of Caesar's Entertainment. To keep the games going, players are offered a special bonus every four hours. Virtual currency is the chief source of revenue for Slotomania. The currency is purchased in batches using Facebook credits.
• Buffalo Studios' Bingo Blitz is in third place on Facebook. This highly original online bingo game was launched in 2010, and had slow but steady growth through 2011. Currently, Bingo Blitz has about 900,000 daily users and has a stable player base between 2.5 and 3 million players. When Zynga launched their version of bingo, there were accusations that they copied Bingo Blitz. Bingo Blitz uses two currencies: coins and credits, which are interchangeable. Extra game credits may be purchased with Facebook credits.
• Double Down casino was launched in 2010, and features several casino style games. Double Down offers video poker, blackjack, slots, tournaments and roulette. Double Down has 1.3 million daily users and 4.7 monthly users. New players are given a number of free chips and may purchase more using Facebook credits.

As you can see from the numbers, social network gambling has a lot of potential for gaming operators. Facebook has 900 million active users around the world. Some gaming companies are already using Facebook as a vehicle for player acquisition.

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